The Watch Group — buy, sell and source rare and pre-owned luxury watches in Dubai
A family in watches — Dubai
Where other dealers
work from stock lists,
we work from
relationships.
Founded by Sonny Spriggs and built on two decades of sourcing, trading and curating, The Watch Group draws on a network of collectors, dealers and auction houses across Europe and the Middle East — reaching pieces long before they ever surface publicly.
The showroom — 01
In the
cabinet
now.
29 pieces on the floor this week. Every one inspected, timed and ready to view in Dubai — or delivered, insured, anywhere.
All watches
Patek Philippe
Chronograph Annual Calendar Rose Gold
Patek Philippe
Annual Calendar White Gold
Patek Philippe
Annual Calendar Rose Gold
Patek Philippe
Chronograph Annual Calendar Rose Gold
Audemars Piguet
Royal Oak Rose Gold
Rolex
Cosmograph Daytona Platinum
Audemars Piguet
Royal Oak Perpetual Rose Gold
Audemars Piguet
Royal Oak Perpetual Stainless
01 — The mark
The W is a pair of hands.
Set to ten past ten — the position every house uses to present a timepiece. The hands frame the dial in perfect symmetry and read, quietly, as a smile.
02 — The moment
Built for the second it's seen.
It's the moment a watch is designed to be looked at. The same moment we create for a client when a piece that took months to find finally reaches them.
03 — The method
Hidden in plain sight.
Wherever needles move across a dial, the identity is already there. Detail that rewards a second look — the way the trade itself works.
How it works
Four steps.
No theatre.
The same process whether you're buying a first Submariner or placing a seven-figure piece privately.
01
Enquire
One form, one conversation. No accounts, no checkout, no noise. A specialist picks it up personally — usually the same day.
02
Authenticate
Every piece is inspected, timed and pressure-tested in-house. Movement, case, bracelet, papers. If something is wrong, you hear it from us first.
03
Agree
A fair number, explained. Where the price comes from, what the market is doing, what we'd pay and why.
04
Settle
Payment the same day — bank transfer, cash or crypto. Insured delivery, or hand-over in person in Dubai.
Watch World
Notes from the desk.
Brand Spotlight — Five minutes
Who owns Formula 1's clock now, and why it matters for your wrist
Rolex timed the sport for twelve years. Since 2025 it has been TAG Heuer, under a ten-year LVMH deal reported at a...
Market — Four minutes
A quartz Cartier just sold for $3.4 million
The only white-gold Cheich ever made took nine minutes of bidding in Hong Kong and set a new record for the maison....
Latest Releases — Five minutes
Rolex brings back the Padellone — with an annual calendar
A 39mm dress watch in Everose or platinum, a moonphase in enamel and meteorite, and a new calibre that only needs correcting...
Private client desk
Some watches aren't found.
They're introduced.
Tell us what you're looking for. Two decades of relationships with collectors, dealers and auction houses go to work on it.