Watch World
Notes from
the desk.
Releases, references and the market as we actually see it — written by the people doing the buying. Every figure we quote is sourced at the foot of the piece.
Brand Spotlight — Five minutes
Who owns Formula 1's clock now, and why it matters for your wrist
Rolex timed the sport for twelve years. Since 2025 it has been TAG Heuer, under a ten-year LVMH deal reported at a billion dollars. Here is what that...
Read the article
Market — Four minutes
A quartz Cartier just sold for $3.4 million
The only white-gold Cheich ever made took nine minutes of bidding in Hong Kong and set a new record for the maison....
Latest Releases — Five minutes
Rolex brings back the Padellone — with an annual calendar
A 39mm dress watch in Everose or platinum, a moonphase in enamel and meteorite, and a new calibre that only needs correcting...
Market — Four minutes
Ferrari's first electric car just sold for $40 million
Chassis 0 of the Luce went for thirty-six times its estimate at RM Sotheby's in Monterey. The lesson for watch collectors is...
Market — Four minutes
Rolex's pre-owned programme is now a $600 million business
Certified Pre-Owned has gone from experiment to a meaningful part of the retail network — including in Dubai. Here is what it...
Market — Four minutes
Patek is quietly outrunning Rolex
Two numbers from the last quarter explain where the money in this market is actually going.
Market — Four minutes
The UAE was up 20% in June. The rest of the world was flat.
Swiss exports finished the first half almost exactly where they started. Underneath the headline, the map has changed.
Market — Five minutes
The biggest watch auction ever held
Phillips took $96.3 million over two days in Geneva, sold 224 of 225 lots, and set 43 world records. One watch took...
Latest Releases — Three minutes
Rolex has invented another gold
Jubilee Gold arrives on the Day-Date 40, under a green aventurine dial. The alloy is the point.
Brand Spotlight — Four minutes
Audemars Piguet came back to the fair
AP walked away from the Geneva salon in 2019 and spent six years doing its own thing. In April it built the...
Latest Releases — Four minutes
The Pepsi is gone, and the Coke never came
Rolex retired every red-bezel GMT in April. For the first time in the ceramic era there is no red in the steel...
Brand Spotlight — Five minutes
The Nautilus turns fifty, and Patek takes things away
Four limited editions for the anniversary. No complications, no shouting, and a platinum 38 that is 6.9mm thick.
Latest Releases — Four minutes
A Daytona you can see through
Grand feu enamel on the front, a platinum bezel, and — on a Rolex chronograph — an open caseback.
Latest Releases — Four minutes
A hundred years of the Oyster, and 58 new references
Rolex patented the Oyster case in 1926. It marked the centenary with the largest single release in recent memory.
Private client desk
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